Tabuk City, Kalinga - Kalinga has a lot to interest tourists but how to bring the tourists in is the problem.
Governor Floydelia Diasen and newly installed Provincial Tourism Council (PTC) chairman Natividad Sugguiyao acknowledged this fact during the induction of the officers of the reorganized council on Decembers.
Diasen concedes that although Kalinga has a lot to offer tourists such as its rich culture and traditions it is difficult to bring them in due to negative perceptions of outsiders regarding the peace and order situation in the province.
The governor said that outsiders are afraid to come due to the stigma of tribal wars on the province which she said is unfounded because, according to her, what are happening in the province are disruptions of the peace agreements between tribes caused by crimes and other factors, not tribal wars.
"We have to stress that , there are no tribal wars in Kalinga, only disruptions of the peace and order or peace agreements," Diasen said even as she challenged the new officers of the PTC to spearhead the effort to change the wrong perceptions of outsiders on the province.
Aside from misconceptions on the peace and order situation in the province, the governor said that there is also the need to improve infrastructure because tourist cannot go to places where the road is bad which she said is the current situation of municipalities in Upper Kalinga.
Sugguiyao, marketing manager of the Chico River Quest, Inc. (CRQI), the local Whitewater rafting and kayaking operator, also pointed out that despite its wealth of cultural and natural resources, tourism industry-wise, Kalinga is lagging behind some less endowed provinces because of the lack of strong partnership between the public and private sectors when it comes to the tourism industry.
"There should be a sustained romance between these two sectors and not just interludes or co-terminus relationships with the administration," Sugguiyao who is credited for successfully marketing locally and internationally the Chico River as a prime water sports destination said.
Sugguiyao said that since the tourism industry in Kalinga is still at the fledgling stage, the government should extend a "strong helping hand" but also warned the private sector against too much dependence on government.
Saying that the CRQI broke into the international scene because of sacrifice and substantial investments, Sugguiyao said that depending too much on government will bring frustration "and we will never grow.
Sugguiyao said that the ideal working relations between government and the private sector when it comes to tourism development is a 50-50 partnership.
She also recommended aggressive marketing and promotions and event and destination development as among the most immediate agenda of the PTC. **By Estanislao Albano , Jr., ZZW Dec. 9, 2007
Governor Floydelia Diasen and newly installed Provincial Tourism Council (PTC) chairman Natividad Sugguiyao acknowledged this fact during the induction of the officers of the reorganized council on Decembers.
Diasen concedes that although Kalinga has a lot to offer tourists such as its rich culture and traditions it is difficult to bring them in due to negative perceptions of outsiders regarding the peace and order situation in the province.
The governor said that outsiders are afraid to come due to the stigma of tribal wars on the province which she said is unfounded because, according to her, what are happening in the province are disruptions of the peace agreements between tribes caused by crimes and other factors, not tribal wars.
"We have to stress that , there are no tribal wars in Kalinga, only disruptions of the peace and order or peace agreements," Diasen said even as she challenged the new officers of the PTC to spearhead the effort to change the wrong perceptions of outsiders on the province.
Aside from misconceptions on the peace and order situation in the province, the governor said that there is also the need to improve infrastructure because tourist cannot go to places where the road is bad which she said is the current situation of municipalities in Upper Kalinga.
Sugguiyao, marketing manager of the Chico River Quest, Inc. (CRQI), the local Whitewater rafting and kayaking operator, also pointed out that despite its wealth of cultural and natural resources, tourism industry-wise, Kalinga is lagging behind some less endowed provinces because of the lack of strong partnership between the public and private sectors when it comes to the tourism industry.
"There should be a sustained romance between these two sectors and not just interludes or co-terminus relationships with the administration," Sugguiyao who is credited for successfully marketing locally and internationally the Chico River as a prime water sports destination said.
Sugguiyao said that since the tourism industry in Kalinga is still at the fledgling stage, the government should extend a "strong helping hand" but also warned the private sector against too much dependence on government.
Saying that the CRQI broke into the international scene because of sacrifice and substantial investments, Sugguiyao said that depending too much on government will bring frustration "and we will never grow.
Sugguiyao said that the ideal working relations between government and the private sector when it comes to tourism development is a 50-50 partnership.
She also recommended aggressive marketing and promotions and event and destination development as among the most immediate agenda of the PTC. **By Estanislao Albano , Jr., ZZW Dec. 9, 2007
4 comments:
Let us all support and promote the tourism in our province. Little things like posting information about our beloved Kalinga and the nice tourist spots in our blogs or sites could do a difference. Mabuhay Kalinga!
http://julzryu.blogspot.com
Ck out my kalinga blog:
http://colayo.blogspot.com/
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